New horizons for online sellers
The online selling landscape keeps evolving, and recent updates to our free website builder and eCommerce toolset are designed to help small businesses and creators unlock more of that potential. These enhancements focus on three core areas: converting more visitors into customers, simplifying content creation, and scaling operations without adding complexity. Whether you're just launching a storefront or expanding a social selling strategy, the latest e-commerce sales improvements bring checkout efficiency, better order management and clearer analytics that make it easier to measure growth and act on it (learn more about the sales features).
Selling faster with smarter content and visuals
Conversion is increasingly driven by clear visuals and persuasive content. To help you create high-quality product pages and social posts faster, we've rolled out an upgraded visual content workflow that tightly integrates editing and asset management. The updated visual content editor lets you compose product layouts, banners and social images directly in the page builder, while access to an expanded image library and a built-in online image editor means you can crop, retouch and optimize without leaving the platform. Together, these tools reduce production time and keep branding consistent across your site and social channels.
Better visuals also increase trust-clean photos, consistent backgrounds and properly sized images improve perceived quality and encourage purchases. The combination of an image library and on-the-fly editing means you can A/B test hero shots, try alternate product thumbnails, and quickly update seasonal visuals to match promotional campaigns.
Operate like a growing business-without the overhead
As sales grow, the need for streamlined management becomes critical. Recent backend improvements to the management panel centralize orders, inventory and customer communications, reducing time spent switching between tools. Teams can now coordinate more effectively with enhancements to team management, which makes it easier to assign roles, approve product updates and maintain a clear workflow for content and order fulfillment.
For businesses that want a professional presence beyond the storefront, options like integrated professional email are now simpler to set up and manage. A dedicated professional business email helps you look credible in customer communications and makes marketing and transactional messages feel polished and trustworthy. Pairing this with centralized order tools and visual content capabilities turns a one-person shop into a small business that runs like clockwork.
How to get started and scale confidently
Start by auditing one or two bottlenecks-slow checkout flows, inconsistent product imagery, or scattered team tasks-and apply the updated features where they'll have the biggest impact. Use the new sales analytics to pinpoint drop-off pages, then redesign those product pages with the visual editor and optimized images. As you refine product presentation and speed up checkout, monitor the management panel to ensure inventory and fulfillment keep pace.
If you're evaluating plans or want to explore what's included as your store grows, check the available packages to match features to your goals and budget (see available packages). Many teams find that small investments in a professional email and team workflows pay back quickly through improved conversion and time saved on routine tasks.
Finally, iterative testing is the most reliable path to sustainable growth: publish updates, measure results, and adjust. The integrated tools-sales tracking, content editing and image management-are designed to shorten that cycle so you can respond faster to customer behavior and trend shifts.
