Smart on-page SEO: structure, keywords and images
On-page SEO is the foundation of improving your website’s ranking. Start by auditing each page’s structure: clear headings, concise meta descriptions, and target keywords that match user intent. Use descriptive, natural language in titles and headers; search engines reward helpful, scannable content. Keep URLs short and readable, and use schema where appropriate to improve visibility for rich results.
Images and media play a big role in engagement and SEO. Optimize images for size and descriptive alt text so they load quickly and help search engines understand context. Use built-in tools like the online image editor to compress and crop without losing quality, and organize media in the images library so assets are easy to reuse. A clear file structure in the file manager also keeps links stable and avoids broken resources that can harm rankings.
Technical speed and mobile performance
Page speed and mobile performance are critical ranking factors. Minimize render-blocking scripts, use responsive design, and prioritize above-the-fold content. Test pages with built-in diagnostics or third-party tools and fix the largest contributors to slow load times first: unoptimized images, unnecessary plugins, and heavy third-party scripts.
Make sure your site is mobile-friendly—Google primarily indexes the mobile version of sites. Use a responsive visual editor to preview pages across devices and ensure tap targets, fonts, and navigation are usable on phones and tablets. Tools like the visual content editor and an integrated multi-device preview workflow help you build consistent experiences without coding. If you run an online store, ensure checkout flows are fast and easy; smoother mobile commerce often translates into better engagement signals and higher SEO performance.
Content strategy: authority, relevance and user value
Consistently publish content that answers real questions your audience has. Long-form guides, product pages with detailed specs, and timely blog posts build topical authority. Use internal linking to connect related pages, helping search engines crawl more effectively and distributing ranking power across your site. If you sell products, enrich item pages with reviews, FAQs, and clear shipping/returns info to reduce bounce rates and increase conversions.
Leverage back-office features that streamline content production. For eCommerce sites, integrate sales and product management tools through the e-commerce sales features to keep product listings accurate and indexed. For team workflows, the team management and management panel let multiple contributors publish and optimize content while maintaining quality control. Use a professional email tied to your domain from professional business email to build trust when promoting content and acquiring backlinks.
Measure, iterate and use available resources
SEO is continuous. Track organic traffic, keywords, click-through rates, and conversion paths so you can iterate on what works. Set up analytics to monitor the pages that attract the most visits and identify those with high impressions but low clicks—these often benefit most from improved meta descriptions and titles. Use A/B testing to refine calls to action and page layouts.
Make use of account resources and modular tools to expand capabilities as needed. Visit account resources for setup guides and best practices, and consider the shop module if you plan to scale commerce functionality. Regularly consult the main features list to discover built-in SEO helpers and content tools you may not be using yet. By combining technical optimizations, strong content, and the right back-office tools, you’ll steadily improve search visibility, user experience, and conversions.
